For this next blog post, I thought I’d write about how to start a company page on LinkedIn. I won’t go through the step-by-step process in any detail here. That’s something that can easily be found on numerous blogs and marketing sites. But it’s a good example of yet another crucial thing to do when setting up a small business. Make sure people know you exist!
The LEH Design page on LinkedIn
The LinkedIn company page for LEH Design can be found HERE. As we know, it’s the prime platform for B2B connections and building a network.
When starting out from scratch, I think one of the most daunting aspects is obviously “where am I going to get customers from?” It’s reassuring that various online platforms and tools can do at least some of the heavy lifting. Rather unsurprisingly LinkedIn is far more effective at generating leads than Twitter or Facebook.
Before we go on, I found this page HERE a very useful synopsis and how-to guide. Explains the basics very well for newcomers and provides lots of links for other content and further knowledge.
Making the most of your LinkedIn page
- Upload as many details as possible on your company page. This was a key piece of advice. There were some rather fascinating snippets of information too. For example, companies with logos get six times as many visits as companies without. For something as simple as a logo!
- The ‘company description’ section is another important one. It’s the ideal place to talk about your company’s mission or values. It’s a place to list some of the services you provide. Again, this is stating the obvious. But basically, it’s a place to provide context, information, and a bit of personality.
- People deal with people, not robots. A little bit of humanity on your company page goes a long way.
Analysing your company page’s progress
There’s also a brief but useful analytics summary. You can keep a track of who is interacting with your company page, and how they’re doing it. This has been good for us because, in the few days since we launched the page, we’ve had a very encouraging response.
It’s been really heartening to see people have been viewing the page, following us, and clicking through to the website.
What is the best content to post on your company page?
Finally, the content output from your business page is really important.
- Discovering best practice.
- What to post and when to post it.
- What to share or like.
- How to use the hashtags.
Much of this is common sense really. But even so, it’s easy to make a false step or two.
So what’s next? Well, the most important thing now is to create a marketing strategy, and/or a content calendar. What’s the best way to use all these online platforms? What’s the best way to work smartly, not duplicate workload?
So that’s another small step completed. We cannot wait to take the next step!